Image by Canva – Dorin Tamas Lisa and I have been talking numbers. It’s not her strength, she loves the people more and she knows she’s got to focus on learning to love the numbers, number-crunching and hitting targets, and driving high performance. In 2024 the team has some big targets to hit. “But, […]
Shifting the Focus to Dynamics, rather than Tactics and Strategy
Team not hitting the numbers? Struggling with some complex people issues? So under the pump, you sometimes feel like you can’t breathe some days? Whilst our natural comfort zone might be to keep pushing the tactics and strategy. Please stop. Maybe it’s time to work on dynamics. Often overlooked, focusing on team dynamics is the […]
Overcoming Challenges of Under-Resourced Tourism Teams
As tourism business leaders, you’ve likely encountered situations where your team’s resilience, communication, and commitment have been put to the test. Adverse Current people resource challenges facing the tourism industry are placing pressure on even the most dedicated teams, and it’s essential to address the challenges of this under-resourcing. So, what can tourism business leaders […]
Destination NSW Visitor Economy Forum Takeaways
There were a lot of amazing takeouts from last week’s Destination NSW Visitor Economy Forum. Of particular interest are the insights, trends, and data around what does, might, and will affect people and importantly people leadership. The reminder about the significance of “Intergenerational Understanding” was critical with often up to 4 generations potentially working together. […]
Navigating the Path to Authenticity: Communicating Your Tourism Business’s Values to Customers
In the realm of tourism, where choices abound and experiences vary, one vital factor sets exceptional operators apart: clarity in conveying their values to customers. It’s not enough to merely have values; it’s about making those values crystal clear to your audience. Here’s a roadmap for tourism operators on how to communicate their core values […]
Unlocking Sales Success: The 3 Key Factors Every Tourism Business Must Master
When it comes to optimising sales and getting the most out of your marketing and sales activities and team productivity, think about it in terms of these 3 key factors. Factor 1 – Leads – how many leads are you and the business getting weekly? Is this being tracked for individuals, as a team or […]
Harnessing Holiday Longing to Attract Visitors
In the world of tourism, there’s a powerful yet often overlooked concept that can be leveraged to attract more visitors to your business: Vacation Deprivation. This phenomenon, where individuals yearn for a holiday but struggle to take one, presents a unique opportunity for tourism business leaders to stand out and cater to the desires of […]
Key Takeaways from the NoVacancy Conference: Insights for Tourism & Hospitality
Last week I attended the NoVacancy Conference held at the ICC in Sydney. With an impressive show floor exhibiting innovative solutions to technology, design and distribution, it certainly had something for everyone. In particular, I was drawn to the range of expert speakers and panels presenting throughout the 2 day across a range of topics […]
The Power of Exceptional Customer Service in Venue Selection: Insights for Tourism Leaders
In the ever-evolving landscape of the tourism industry, customer service remains the cornerstone of success. As I find myself in the midst of choosing event locations and finalising arrangements for our upcoming Growth Intensives, the pivotal role of exceptional customer service becomes strikingly apparent. Let’s delve into this journey through venue selection, where the narrative […]
Maximising Productivity: A Guide for Busy Tourism Professionals in Fast-Paced Environments
Every moment counts, doesn’t it? Time isn’t growing on trees. We all only have 24 hours in a day. Time is a VERY precious resource. As a busy tourism professional working in a fast-paced environment, mastering the art of productivity is essential. Today, we’ll delve into three key strategies to help you make the most […]
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