This morning this very phrase was top of mind and used frequently when brainstorming with a client. “If not now, when?” It can be a powerful motivator when it comes to decision-making and taking action. In the face of business difficulties and issues that are impacting the tourism industry, it can be tempting to wait and see how things develop before taking action. However, this approach can often lead to missed opportunities and a failure to address critical problems in a timely manner.
One of the biggest challenges facing the tourism industry in Australia at the moment is the shortage of staff, particularly in regional areas where accommodation is also often limited. This can make it difficult for businesses to operate at full capacity, which in turn impacts profitability and the ability to provide a quality experience for visitors.
To overcome these challenges, tourism business owners and leaders need to be proactive and take decisive action. Any level of hesitation or even extreme procrastination can and will lead to significant ramifications. Decision action may involve investing in staff training and development programs, offering incentives to attract and retain staff, and working with local governments to address the issue of staff accommodation.
Or it could be addressing the business’s internal and external reputation, recruiting strategies and hiring processes that may be hindering access to and attractiveness for potential candidates locally and from further afield.
In addition to staff shortages, there is also a lack of leadership capability and staff skillsets in certain industry sectors, which can make it difficult for businesses to adapt to changing market conditions and manage and understand current consumer preferences and behaviours. To address this, business owners and tourism leaders may need to invest in training programs for themselves and their staff to ensure they stay up-to-date, relevant and ahead of the curve. Likewise embracing opportunities to collaborate with other tourism businesses to share expertise and resources can be highly advantageous for making the most out of what is undoubtedly a challenging situation for tourism businesses across the globe.
Another challenge facing the tourism industry in Australia remains the sluggish return of key international markets. Whilst there are many factors contributing to this, including flight capacity and consumer reluctance to travel abroad yet, it is important for businesses to be proactive in their approach to attracting visitors. Vigilance to addressing all aspects of attracting, converting and delivering to visitors is imperative and addressing the critical elements of the customer journey and lifecycle to encourage returning domestic visitation, whilst international remains slow. It may also be important to consider developing new marketing campaigns – instead of old, tried and tested, offering incentives to both domestic and/or international visitors, and working with supportive industry associations and government bodies to address the specific challenges facing individual tourism operators, a region, state or country.
Ultimately, the key to overcoming the challenges facing the tourism industry in Australia is to be proactive and take decisive action. By embracing the philosophy of “if not now, when,” business owners and leaders can drive positive change and ensure that their businesses are well-positioned to succeed in the constantly challenging and ever-changing tourism market.
P.S Whenever you’re ready… here are 4 ways I can help you develop and work on your business leadership capabilities:
- Grab a free copy of Smash Indecision and Overwhelm, 4 Steps for Better Business Leadership E-book
It’s the road map to overcoming doubt and indecision, how to deal with “overwhelm” to improve your business leadership capabilities. —Click Here
- Join the Tourism Business Leader’s Facebook group and connect with like-minded leaders focused on building highly effective teams
It’s our Facebook community where smart leaders get to learn more about creativity, leadership and performance for tourism business success. —Click Here
- Join our Tourism Pro-Team Program
Helping tourism business leaders develop their skills to improve engagement, accountability and performance of the team. If you’d like to work with me so you can stop being reactive, have the difficult conversations and drive performance to get the results you want and know the business need then…message PRO to me here and I’ll get you all the details.
- Let’s get the Whole Team Together
Would you like a different perspective and someone else at the front of the room or on zoom/teams to lead regular and consistent team building, accountability, and engaging learning experiences, that drive results and outcomes for individuals, teams, and the business? If you feel a little challenged with everything going on, maybe sounding like a cracked recorded saying things repeatedly, or actually not 100% how to motivate and inspire the team, given the current nature of business, it may be useful for us to chat. Message TEAM to me here… and tell me a little about the business, your team, and what you’d like to work on together.