When it comes to tourism leadership and growing tourism business, what’s more important, mindset or marketing?
The reason I ask…. I frequently have this conversation.
What matters more?
Or what matters most?
And what do they both mean?!
Many tourism business leaders aren’t doing well at marketing – think attracting tourists to their business because their mindset holds them back…
– They’re reluctant to promote themselves, their story, the history behind the business, the future vision and aspiration – their reason WHY this tourism business exists (internally or externally)
– They’re reluctant to put the business out there, as in really speaking up and out loud about the points of difference, what makes it unique, special, and a must-do and see experience.
– They’re adverse to taking risks, trying new strategies, and techniques, and grabbing opportunities when presented or actively seeking them out.
Marketing takes mindset.
It is about being able to get into the customers’ shoes and really shout out loud about what the business is all about, and what solutions to problems it offers customers. In the tourism world, the solution is holidays, relaxation, meeting people, connection to land, country, and culture, the sensory experience from nature, food, wine, and oh so much more.
Yet, unless your mindset is really focused, your marketing might be a bit bland, a bit all over the shop, irregular and inconsistent, or mix up its market and message.
Also, think about marketing in the internal sense, what’s the message to the team, to find talent, to recruit, develop, and train staff. What’s your internal marketing message to create an amazing culture that’s dedicated to customers, delivers above and beyond, or just the basics…
So yes, both REALLY matter, they’re both essential and important for the growth of a tourism team and the business, and they work together to create a successful operation. Mindset shapes the way leaders think and act, while marketing helps to promote the business and attract customers, and staff.
Another way of looking at it;
Mindset: A positive and growth-oriented mindset is essential for tourism business leaders to overcome challenges, take calculated risks, and seize new opportunities. Leaders with the right mindset are better equipped to adapt to changes in the industry and to inspire their teams to do the same.
Marketing: Effective marketing is essential for tourism businesses to attract new customers and retain existing ones. Marketing strategies such as digital marketing, social media, and content marketing can help tourism businesses reach new audiences and build relationships with customers.
So do you need a little more of one or the other right now, or perhaps a little or a lot of both?
Genevieve “M Matters ”
P.S Whenever you’re ready… here are 4 ways I can help you develop and work on your business leadership capabilities:
- Grab a free copy of Smash Indecision and Overwhelm, 4 Steps for Better Business Leadership E-book
It’s the road map to overcoming doubt and indecision, how to deal with “overwhelm” to improve your business leadership capabilities. —Click Here
- Join the Tourism Business Leader’s Facebook group and connect with like-minded leaders focused on building highly effective teams
It’s our Facebook community where smart leaders get to learn more about creativity, leadership and performance for tourism business success. —Click Here
- Join our Tourism Pro-Team Program
Helping tourism business leaders develop their skills to improve engagement, accountability and performance of the team. If you’d like to work with me so you can stop being reactive, have the difficult conversations and drive performance to get the results you want and know the business need then…message PRO to me here and I’ll get you all the details.
- Let’s get the Whole Team Together
Would you like a different perspective and someone else at the front of the room or on zoom/teams to lead regular and consistent team building, accountability, and engaging learning experiences, that drive results and outcomes for individuals, teams, and the business? If you feel a little challenged with everything going on, maybe sounding like a cracked recorded saying things repeatedly, or actually not 100% how to motivate and inspire the team, given the current nature of business, it may be useful for us to chat. Message TEAM to me here… and tell me a little about the business, your team, and what you’d like to work on together.