In the world of business, there are two indispensable elements that I am truly passionate about the Customer Journey and the Employee Experience. These two pillars work in harmony to foster engagement, retention, productivity, and overall satisfaction. Furthermore, they’re instrumental in identifying areas for improvement and uncovering untapped opportunities, which may require ongoing attention or […]
10 Reasons You Need to Map Your Customer’s Journey
In today’s competitive business landscape, understanding and enhancing the customer journey has become paramount, especially in the tourism industry. By delving into the intricacies of each touchpoint for your customers, we’ll explore the key benefits of having a customer journey map, shedding light on how it can optimise the customer experience, drive engagement, and provide […]
Embracing Self-Confidence: Unleashing Your Full Potential
Self-doubt and self-confidence are two opposing forces that shape our lives and determine our success. In a world filled with challenges, it’s easy to question our abilities and lose sight of our potential. However, by cultivating self-confidence, we can overcome self-doubt and unlock our true capabilities. Today, let’s embark on a journey of self-discovery, where […]
Unlocking Your Unique Selling Points: Standing Out in the Tourism World
In the realm of tourism, where competition is fierce and marketing is paramount, articulating your USPs (Unique Selling Points) has become a topic of great significance. Every business needs to identify what sets their product or service apart, what makes them special, and how they can be seen, heard, and noticed amidst the crowd. One […]
Is Expectation v Reality Letting Your Guest Experience Down?
This morning I caught up with one of my nearest and dearest who had ticked off a bucket list world tourism experience. As I’d not personally seen it and been there, I was living vicariously, as we can nowadays with the immediacy of social media, whatsapp and facetime etc. So in conversation as we were […]
Are You Caring For Your Casuals?
It’s no secret that motivation is an essential ingredient of success in any tourism business. But what motivates each of us is different, and this is especially true when it comes to our casual team members. In fact, research has shown that there are 6 human motivators that have an enormous impact on our behaviour […]
5 Tips To Impress Customers and Attract Great Employees
As we all know Tourism here in Australia and globally is a highly competitive industry, with countless destinations and experiences to choose from. Whether that’s for a customer choosing or staff when looking for a place of employment. As a tourism operator, it’s important to provide a unique and memorable experience that sets you apart […]
The Littlest Thing can Make the Biggest Difference
A tourism leader today said “leading is challenging”. And yes it certainly can be, for a variety of reasons. Here were just a few that I came across in the early days of being in tourism; To set the scene, I was barely 20, and the Cruise Director onboard Bounty the Tall Ship, playing pirate […]
6 Essentials to Ensure Amazing Customer Experience
Ensuring an amazing customer experience is essential for the success of any tourism business. Here are 6 key essentials to consider, in fact, give yourself a rating… then perhaps ask your customers, guests, passengers, and participants what they think. Ultimately it’s not how well we think we’re doing, it’s what the customer thinks! 1. Personalisation: […]
If not now, when?
This morning this very phrase was top of mind and frequently used when brainstorming with a client. “If not now, when?” It can be a powerful motivator for decision-making and taking action. In the face of business difficulties and issues that are impacting the tourism industry, it can be tempting to wait and see how […]